Chief of Staff · Business Operations · Digital Transformation

I make new technology actually work for people.

As first employee of a growing real estate agency, I set up its operating model and built what it runs on: a CRM, an assistant on the website, a document compiler, the website itself and its sales materials. Then I trained the team until they used them every day.

Talk to OLIVIA See the work

EU citizenOpen to relocation and remote rolesItalian native · English professional · French and Russian basic

Live

50–200

conversations a month handled by OLIVIA on the website

Pilot

~1,500

contacts across the full lead lifecycle in a custom CRM

Documented

20+

forms and documents redesigned, 10+ SOPs written

Live

0 → 600+

Google customer interactions, 20 five-star reviews

Live running today Pilot in rollout Documented written evidence Self-reported my own measure

One body of work, seen through your role

What are you hiring for?

Selected work

Five systems, one method.

Documented Operating model

Building the operating model of a new company

I opened the office with the owner and set up how it works. I deputise for the owner on operational, budget and hiring decisions as part of the leadership team.

€500–2,000 saved per supplier decisionDocumented

100+ sales and rentals coordinated to signingDocumented

KPI tracking and reporting set up unpromptedDocumented

Finance admin, contracts, GDPR; now selecting an IT and cybersecurity providerDocumented

See all Olivieri work →

Pilot CRM · requirements · Agile

A CRM, from requirements to pilot

I led requirements gathering and functional design for a custom CRM covering the full lead lifecycle for about 1,500 contacts, delivered in Agile sprints and now in pilot rollout.

Demo recording with synthetic data only. No real client appears.

Live Assistant · GDPR · human handoff

OLIVIA, an assistant that knows when to hand over

A live assistant on the company website: 50–200 conversations a month, new leads, GDPR-compliant consent, and a handoff to a person on prices, availability and appointments.

50–200 conversations a monthLive

Answers only from verified factsDocumented

Try OLIVIA below →

Self-reported Automation · n8n · local LLMs

Automation that removes the copy-paste

An offline HTML document compiler used every day; by my measure it cut file preparation time by over 50%. I redesigned 20+ forms and documents with it.

Compiler in daily useLive

Preparation time cut by over 50%Self-reported

Job Radar: n8n pipeline, 50+ sources, local LLM checks every quoteLive

See the 20 redesigned forms →

Live Content · web · storytelling

Content that sells a building before it exists

The strategy and storytelling of a 76-page sales brochure for 29 units, an immersive website, a leasing landing page and 100+ listings.

76-page brochure, 29 unitsDocumented

Leasing campaign reached direct negotiations with a tech companyDocumented

Leaf through the brochure →

Live demo · OLIVIA

Ask her anything. Even about me.

OLIVIA guides visitors on the agency website. She breathes, follows your cursor and changes her greeting by section. The rule I gave her is simple: on prices, availability and appointments she never decides. She hands over to a person.

50–200conversations a month on the live site

GDPRconsent built into the conversation

0invented answers: verified facts only

Designed and built by me. Here she runs on an open-source AI model and answers only from verified facts; if the model is unavailable she switches to her original rules. The agency demo has the office contacts removed.

Websites and landing pages

Built, written and shipped.

Screens captured from the real pages, on desktop and phone.

Olivieri Immobiliare · new website, private preview

Agency website

A night-and-stone website for the agency: selected homes, new builds shown as renders and labelled as such, a before-and-after slider for buildings to restore, and OLIVIA on every page.

Tito Schipa Center · leasing landing page

Leasing campaign landing

Landing page and brochure for an office in a landmark gallery, with prospect research in Italy and abroad. The campaign led to direct lease negotiations with a technology company.

ARMILLEA · brand website

ARMILLEA brand site

Naming, identity and website for a handmade jewellery brand: collections, the artisan's story, short films and a journal.

Sales brochure · 76 pages

Leaf through Ninfeo Palace.

I wrote the strategy, copy and storytelling of this brochure for a new development of 29 units in energy class A4: the location, its heritage, each floor and every unit. Images are architectural renders.

Olivieri Immobiliare · Nov 2024 – now

Everything I made for one company.

As first employee I built the tools, the materials and the routines of a new agency. Here is all of it in one place.

Operating modelOffice launch, processes, suppliers, budgets, contracts, GDPR, KPI reporting.

CRMRequirements, lead lifecycle design, Agile sprints, pilot rollout with ~1,500 contacts.

OLIVIAWebsite assistant with consent and human handoff, 50–200 conversations a month.

Document compilerOffline HTML compiler in daily use, 20+ forms and documents redesigned.

WebsiteNew immersive website and a working web app prototype.

Brochure76-page sales brochure for Ninfeo Palace, 29 units.

Leasing campaignTito Schipa Center landing and brochure, prospect research, direct negotiations.

Listings and growth100+ listings with photo, drone, virtual tours and copy; Google profile 0 → 600+ interactions.

Team adoptionWorkshops, 10+ SOPs, coaching of 5+ colleagues on the CRM and 3+ AI tools.

Personal project · brand creation

ARMILLEA, from a name to a brand.

I built the brand of an artisan who makes jewellery by hand: the name, the visual identity, the website, the journal, short films and the catalogue. The pieces are real. Where a setting was generated with AI, the jewel stayed faithful to the original, as the comparison below shows.

The real necklace, photographed in the workshop

Real photoCatalogue

The jewel stays true.

Every catalogue image starts from a photo of the real piece. Drag the line to compare the workshop photo with the final image.

Learning

Courses done, courses running.

Completed

Salesforce Sales Operations Professional CertificateSalesforce and Pathstream on Coursera · 2026 · includes Sales and CRM Overview, May 2026
Verify on Coursera ↗

Foundations of Project ManagementGoogle on Coursera · May 2026
Verify on Coursera ↗

110/110

Bachelor's in Communication Sciences and Digital MediaUniversità Guglielmo Marconi · Nov 2025 · completed while working

Badges

Salesforce Trailhead Adventurer · Make Foundation Badge2026

In progress

MBA

MBA in Business AnalyticsO.P. Jindal Global University · expected Oct 2027

Duke

Explainable AIDuke University

Glasgow

Applied AIUniversity of Glasgow

UMD

Product Ideation, Design and ManagementUniversity of Maryland

Salesforce Administrator certificationIn preparation

Material

Lead Management in SalesforceIndependent course project: importing and cleaning lead data, list views, lead assignment. 37 pages.
Leaf through the project →

The MBA progress bar is an estimate based on the expected end date.

Path

From the shop floor to the systems behind it.

Six years of customer-facing and operational work showed me where processes break. Now I build what fixes them.

Oct 2020 – May 2021Tecnocasa

Real Estate Office Coordinator. Best Regional Office Coordinator of the Year.

Jun 2021 – Jun 2022Foot Locker

Retail Sales Associate. Regularly beat targets.

Jun – Dec 2022Bershka, Inditex

Menswear Department Lead in the store opening team.

Dec 2022 – Jun 2023Gruppo Foresta

Executive Consultant. Leased an entire residential building.

Jun 2023 – Jan 2025Decathlon

Retail Sales and Customer Experience.

Apr – Aug 2024Thalas

200+ bookings a week in peak season.

Nov 2024 – nowOlivieri Immobiliare

Chief of Staff, Business Operations. First employee and part of the leadership team, deputising for the owner.

And then, a person decides.

I am looking for roles where technology, processes and people meet: across Europe, on site or remote.

Employer work is shown with the employer's public materials or synthetic data. No client information is published.