As first employee of a growing real estate agency, I set up its operating model and built what it runs on: a CRM, an assistant on the website, a document compiler, the website itself and its sales materials. Then I trained the team until they used them every day.
conversations a month handled by OLIVIA on the website
words of CRM requirements, processes and data model, with 18 logged decisions
forms and documents redesigned, 10+ SOPs written
Google customer interactions, 20 five-star reviews
Live running today Installed in use on test data Documented written evidence Self-reported my own measure
I opened the office with the owner and set up how it works. I deputise for the owner on operational, budget and hiring decisions as part of the leadership team.
I wrote the requirements, the processes and the data model, then led the build in Agile sprints: roles and permissions, a lead lifecycle with a mandatory next action, an audit trail and automated tests. The team has the app installed, with two-factor sign-in; it runs on synthetic data until real client data goes in.
Demo recording with synthetic data only.
Inside the CRM →A live assistant on the company website: 50–200 conversations a month, new leads, GDPR-compliant consent, and a handoff to a person on prices, availability and appointments.
An offline HTML document compiler used every day; by my measure it cut file preparation time by over 50%. I redesigned 20+ forms and documents with it.
For Esadental, a dental supplies company, I designed the launch of an orthodontics line on a B2B e-commerce site with 100+ products: separate journeys for clinics and laboratories, reordering by product code, kits, reserved price lists and a guided quote.
The strategy and storytelling of a 76-page sales brochure for 29 units, the project landing page, an immersive website, a leasing landing page, and 100+ listings that I photographed and post-produced.
OLIVIA guides visitors on the agency website. She breathes, follows your cursor and changes her greeting by section. The rule I gave her is simple: on prices, availability and appointments she never decides. She hands over to a person.
Designed and built by me. Here she runs on an open-source AI model and answers only from verified facts; if the model is unavailable she switches to her original rules. The agency demo has the office contacts removed.
Before a line of code, I wrote down how an enquiry really travels through the agency, who owns each step and which decisions were still open. That became a six-document project bible and a register of 18 decisions. The build followed it.
More than 12,000 words, written as the source of truth for the build.
Share of valid leads with an owner and a next action within the agreed time.
Supporting metrics cover time to pick-up, incomplete or unowned leads, conversion by source, no-shows and duplicates. A rule I wrote into the plan: metrics must never reward aggressive contact, fake closes or actions without consent.
Built with AI coding tools. My part: requirements, process design, decisions, test scenarios and rollout. Status: the team has the app installed and signs in with credentials and two-factor authentication. It still runs on synthetic data: real client data goes in only after go-live.
Screens captured from the real pages, on desktop and phone.
The landing page of a new development: the project story, the residences, an interactive map of the area, cookie consent, and the first version of OLIVIA with a form to leave your details.
A night-and-stone website for the agency: selected homes, new builds shown as renders and labelled as such, a before-and-after slider for buildings to restore, and OLIVIA on every page.
Landing page and brochure for an office in a landmark gallery, with prospect research in Italy and abroad. The campaign led to direct lease negotiations with a technology company.
Naming, identity and website for a handmade jewellery brand: collections, the artisan's story, short films and a journal.
I wrote the strategy, copy and storytelling of this brochure for a new development of 29 units in energy class A4: the location, its heritage, each floor and every unit. Images are architectural renders.
A launch concept for a new orthodontics line on a B2B e-commerce site with 100+ products: the landing page, the customer segmentation, the offer and a four-step operating plan. Scroll the page on the left.
Concept, landing page and mockups. Shown as designed; not a live shop.
As first employee I built the tools, the materials and the routines of a new agency. Here is all of it in one place.
Mandates, viewing reports, purchase and lease proposals, privacy notices, receipts: the agency's whole paperwork, redesigned as one consistent family. Click any page to enlarge.
I photograph and post-produce the agency's listings myself: interiors, details, staircases and drone views. A selection from four properties.
I built the brand of an artisan who makes jewellery by hand: the name, the visual identity, the website, the journal, short films and the catalogue. 40 collections photographed so far. The pieces are real: where a setting was generated with AI, the jewel stayed faithful to the original, as the comparisons below show.
Real photoCatalogueEvery catalogue image starts from a photo of the real piece. Pick a piece and drag the line.
The MBA progress bar is an estimate based on the expected end date.
Six years of customer-facing and operational work showed me where processes break. Now I build what fixes them.
Real Estate Office Coordinator. Best Regional Office Coordinator of the Year.
Retail Sales Associate. Regularly beat targets.
Menswear Department Lead in the store opening team.
Executive Consultant. Leased an entire residential building.
Retail Sales and Customer Experience.
200+ bookings a week in peak season.
Chief of Staff, Business Operations. First employee and part of the leadership team, deputising for the owner.
I am looking for roles where technology, processes and people meet: across Europe, on site or remote.
Employer work is shown with the employer's public materials or synthetic data. No client information is published.